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Rockholly - How it Began

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If you've read our story you'll already know a little about my background. I graduated in Fashion Marketing having always been a bit of a creative. I spent 15 years designing for outdoor brands such as Berghaus.

In my time in the industry, I noticed that there was a real lack of stylish waterproof jackets for women. I always felt that women's jackets were a bit of an afterthought, with a real 'shrink it and pink it' mentality.

Some years later after having my three daughters, I felt there was still a gap in the market for women like me, who love the outdoors but don’t want to sacrifice their own style to stay dry. After all, we live in a country where it rains for over a third of the year, so a versatile wearable waterproof jacket should be the staple of your wardrobe.

So in 2017, after months of research and preparation, I took the plunge and created Rockholly. It hasn’t been easy, with three girls under 8 to look after, but I am determined to create a brand that speaks to women like me and offer fully waterproof modern classics you can hold onto for years.

Most of my best times are spent being outdoors with my family. I hope I can play a small part in providing you with the clothes that encourage you to also take time out and connect with the outdoors.


  • Sam: March 18, 2018

    LOVE these jackets – so great to have something that doesn’t look like you just stepped off a mountain! Definitely my next waterproof!

  • Stephanie: March 17, 2018

    I just love your brand – congratulations on creating it! I’m certain that your jackets are going to be HUGE – simple and chic and high performance… just what I (and I’m sure hundreds of other women) have been searching for.

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